Are You Still Using Traditional Business Cards?

If you are contemplating ordering business cards for your company, you may have asked whether or not they are still relevant. In a world where technology appears to be the primary means of research and communication, many businesses question if it is still worthwhile to print business cards. Today everything things are going digital, and once-common print advertising techniques are becoming less common.

We’ll delve deeper into this issue to help you determine which type of business card is best for your company.

Digital business cards are a new option.

Some business professionals contend that paper business cards are obsolete and unnecessary. People’s preference for virtual meetings via Zoom and other platforms has led to a decline in the number of in-person interactions when you would physically hand someone your business card.

As a result, many individuals now opt for digital business cards. Through numerous venues, digital business cards can be traded. These may be transmitted via email, text, or a QR code that may be scanned. Not only is this more convenient for some, but it can also help companies save money on business card printing expenses.

According to data, the proponents of digital business cards believe that paper business cards are a waste of money, as 63 percent of cards are discarded. Additional advantages of digital business cards include:

  • Help support strong environmental habits by conserving paper.
  • Digital business cards enable you to update your contact information without expensive reprinting costs easily.
  • You can also add other media to digital business cards, such as images and videos.

 

 

Even though these digital business cards may be increasingly popular among younger professionals, many traditional business experts say they have limits. First, they lack the physical contact of a business card exchange. Numerous experts claim that this tangible paper card gives a sense of professionalism that assists with client acquisition.

Utilizing Printed Business Cards

Numerous traditional business professionals still utilize business cards. In certain businesses and for particular individuals, business cards remain relevant. There are several benefits to using business cards, including:

 

  • They are faster than digital since they are passed from one person to another. Sharing or obtaining a digital business card may be too hard for those who lack technological expertise.
  • Not everyone possesses a smartphone or prefers electronic communication.
  • Business cards add to the professionalism of a company. In specific contexts, opening your phone could make you appear disinterested or disengaged. It may not be suitable to exchange contact information through a cell phone in all work settings.
  • Business cards are more adaptable in all situations, especially those in which you may not have access to a phone.
  • Some proponents of paper business cards say that handing someone a high-quality printed card provides a better first impression.

 

Using Business Cards Effectively

If you continue to utilize traditional business cards, there are several modern trends that might help you stand out from the competition. For your business card to be more effective, eschew the typical and mundane designs that have been used for decades. Try some of these new business card trends for 2022 instead.

  • Bid farewell to typical rectangular business cards. Numerous new design trends indicate that firms are choosing unusual shapes, such as rounded rectangles or squares.
  • Including a QR code on the business card is a technique to demonstrate your continued modernity and familiarity with emerging technology. The use of QR codes facilitates potential clients’ access to your website.
  • Bright and fluorescent hues can distinguish your business card and increase its likelihood of standing out in a sea of mundane business cards.

 

The Choice is Yours

Both classic printed business cards and more contemporary digital business cards are viable possibilities. In 2022, both sorts of business cards will remain relevant. I, for one, am using both depending on who I am talking too. The decision ultimately rests with the individual, based on which they feel more familiar with and the nature of their business. 

Facebook
Twitter
LinkedIn
Pinterest
Tumblr